Public Sector Go to Market (GTM) strategy
Many structural factors (e.g., new legislative priorities with corresponding funding, government spending increases, technology modernization, etc.) continue to make governments attractive long-term clients. The increasing attractiveness of government clients, along with promise of new investment (e.g., infrastructure) are attracting new entrants, in turn increasing the sector’s competitive intensity. Whether a firm is new to this market, seeking to expand or an established player, there are often opportunities to take performance to the next level.
Representative engagements types include:
- Global Public Sector Go to Market strategy: prioritizing markets; building/improving business development, market and competitive intelligence, capture and proposal management capabilities.
- GTM operating model: designing and developing the optimal organizing; hiring the ideal talent for the organization; building the enabling infrastructure to support a robust growth strategy.
- Market assessments and access strategies (e.g., entering the U.S. Federal market; establishing a European Union focus)
- New product/service offering introductions
- Business unit roadmaps
- Strategic account prioritization, planning
- Rapid diagnostic studies for business development and capture organizations